Background

Eco-explore is a provider of high quality guided tours of the wildlife and ecosystems of south Wales. The company offers unique opportunities to take part in hands on ecological research and encounter wildlife in a variety of beautiful locations.  The company caters for individuals, schools and corporate groups keen to explore the wide variety of eco-systems the southern Wales region supports, and find out more about the challenges they face.  Eco-explore was launched in July 2010 by Dr Alex Pollard, who came to Fluid Creative with a brief for a full company brand, website and marketing collateral to ensure it reached its target market with exactly the right messages.

The Fluid Creative Solution

Adam Hindle, a Fluid Creative director, says: “eco-explore needed a brand that communicated creatively its innovative approach to helping people engage with the natural world. Our response was a logo and branding that encapsulated this perfectly, fusing green, environmental themes with the modern.

“We translated the brand into a message perfect website (www.eco-explore.co.uk), that’s bright, user friendly and enjoyable to visit. The site allows Alex and her team to easily manage and update the tour page, ensuring bookings are consistently high.

“Finally, we continued this fresh approach with the marketing collateral, with a cleverly designed brochure, letterheads and business cards, which allow eco-explore to reinforce its brand with clients at every stage of the business journey.”

The Client’s Verdict

Alex says: “eco-explore is going from strength-to-strength and a large part of our success has been having the tools to grow the business – an excellent website and brand that work hard for the company.

“Fluid Creative’s approach met our needs precisely and every element was bang on message, ensuring our clients are assured of the quality of our tours. Our experience of Fluid Creative was purely positive; they understood what we wanted to achieve and our business objectives. I can’t speak highly enough of the service provided by Adam and his team. I’d have no hesitation in recommending them to other organisations, in fact I already have.”