With around £1 in every £4 being spent online, the potential for growth for online businesses is huge. There’s only one question you should be asking yourself: is your ecommerce website holding you back? And could it convert more clicks into customers?
We’ve put together 6 must-read ecommerce facts to help you gain a better understanding of the habits and behaviours of your online customers – ignore them at your peril!
FACT: 89.90% of UK citizens use the internet
What are you doing to ensure that your ecommerce website gets noticed? How user-friendly is your site? If your website is confusing, poorly designed or unresponsive, you’ll drive away visitors.
FACT: Google now uses mobile compatibility as a ranking factor
Although there isn’t an official list of Google ranking factors (that would be too easy, wouldn’t it?), it’s known that having a responsive design that works well on mobile devices is only ever going to work in your favour. How mobile friendly is your website? Check today using Google’s mobile friendly testing tool.
FACT: 53% of web users will abandon a website if it takes longer than 3 seconds to load
How long does your website take to load? Your customers won’t wait around long, so decreasing your page load time can dramatically increase your conversion rate. How does your website perform? Find out using this page load speed testing tool.
FACT: An increase in site speed from 8 to 2 seconds can boost conversion rates by as much as 74%
You wouldn’t close a real door in the face of your customers, so why do it online? Having a well-designed, responsive, fast-loading website will maximise the number of opportunities you have to convert visitors to your site.
FACT: The abandonment rate for mobile shopping carts is higher (97%) than that of desktop shopping carts (70-75%)
Statistics suggest that for every 100 customers who make it through to your checkout on mobile devices, only 3 will successfully make a purchase. This knowledge is powerful. By taking steps to minimise the hassle of the checkout process and provide a seamless, intuitive checkout experience, you can dramatically improve your mobile conversion rate and encourage more visitors to check out on their mobile devices.
FACT: More than 1 BILLION people have bought products online
Does your business have an online presence? Online retail sales reached a whopping £52 billion in the UK in 2015 – and 2016 is on track to beat this figure! With the average shopper spending £1, 174, can your business afford not to have a presence online?
Start selling online with a web shop from Nettl Bury
Beautiful. Responsive. Flexible. At Nettl of Bury we can help you sell more online with a customised Ecommerce Web Shop. The question is: what does your dream shop look like? We’d love to hear about your project. Give us a call on 0161 764 6464 or complete a contact form and a member of our team will put together a proposal for you.