Click and Collect is hugely popular. In fact, a whopping 73% of UK shoppers used the service in 2015. The question is: will Click & Collect’s popularity continue to increase? Many small to medium-sized business owners believe only the big retailers can afford to offer Click and Collect services. However, nothing could be further from the truth.
Thanks to some fantastic tech developments, Click & Collect is now more affordable than ever before, making it perfect for smaller retailers. For any SMEs offering the service for the first time, these top tips will help you hit the ground running.
1. Promote the service
Sounds obvious, right? Don’t just assume that your customers will spot your one tweet or post on Facebook advertising your latest service. Promote it and raise awareness across a wide range of platforms and get the word out there. You have plenty of options – in-store posters, email campaigns, a dedicated landing page, banners on your home page – the choice is yours.
2. Show stock availability
One of the main benefits of Click & Collect for consumers is that they will know whether an item is in stock before travelling to your shop. Make sure your customers know what is in and what is not in stock and they will be more likely to visit your shop.
3. Make sure it works on mobile
M-commerce is growing fast, with two-thirds of visits to UK ecommerce sites now coming from mobile devices. This means that your customers need to be able to browse and buy your products quickly and easily on their smartphones. If they find your site is slow or difficult to navigate, they will go somewhere else.
4. Make Click & Collect free
Your customers don’t want to pay over the odds for a service, no matter how great your shop is. The main reason many shoppers use a Click & Collect service is because it’s (often) free. If you charge for the service, you’ll risk losing business to a competitor who’s offering it for nothing.
5. Set collection times
Customers love Click & Collect because it’s convenient. You can make it even better by offering clear collection slots (or better still, let them choose) and having products ready and waiting when they arrive. A happy customer is a loyal customer!
6. Explain how it works
Adding a landing page to your website explaining the Click & Collect process will help to alleviate any fears your customer may have.
7. Offer points
Several big retailers offer collection ‘reward’ points to customers who regularly use the Click & Collect service. Consider offering points to your Click & Collect clients. After all, they have done most of the hard work for you online, haven’t they?
Click. Collect. Repeat
We’ve teamed up with EposNow, the UK’s leading Epos provider, to bring Click & Collect to SME retailers like you. To arrange a demo, get in touch today!