Looking for a way to increase traffic to your website, maximise engagement with potential clients and boost sales? A responsive website can deliver all this – and much more. Keep reading to find out why an increasing number of small business owners are prioritising Responsive Web Design (RWD), and why you should too!

What is a responsive website?

RWD ensures a website’s layout and design can adjust to suit a variety of platforms and devices. On a responsive website, the design and content is fluid. It doesn’t matter if you access the website on a desktop or a smartphone, if you change the size of the browser window, the content will respond by arranging itself to fit.

Basically, responsive design is important for your business because it will guarantee that your website works well and looks great, whether it’s accessed via a desktop, tablet or smartphone.

Below are five key reasons your business should prioritise a responsive website this year:

1. Half of shoppers buy on their mobiles

Smartphones and tablets account for over half of online sales in the UK. Without a responsive design, your website won’t adapt to suit any device. A responsive, mobile-friendly website will guarantee you maximum exposure and engagement from potential clients.

2. Competition is fierce

At the beginning of 2016, there were a record 5.5 million private sector businesses registered in the UK – an increase of 2 million since 2000.

Want your business to stay ahead of the competition? A well-designed responsive website will give you the best chance of staying one step ahead.

3. Online sales are booming

Online retail sales reached £52 billion in the UK in 2015 and the average UK shopper spends £1,174 online each year. Don’t miss out; invest in a responsive website and open your business to a whole new world of online shoppers you’ve been neglecting.

4. Responsive sites improve SEO rankings

Google now uses compatibility as a ranking factor for its online search results. So, if you want to get noticed online, a responsive website is a must.

Users will switch devices or stop engaging with content if they encounter design or display issues. A study by Adobe found that 57% of people will switch devices if content is not displaying well on the device they’re using and 25% will stop engaging altogether.

Responsive websites provide a far better overall user experiences, with a ‘liquid layout’ that adapts to suit any device.

Your website is your shop window to the world

If your business hasn’t got a responsive website, what are you waiting for? Thousands of potential customers are searching online for small, local businesses like yours. Help them find you.

At Nettl of Bury, we create beautiful, mobile-friendly responsive websites that will adapt to suit any device. Get in touch with our team today to book your free design consultation.