Thinking of launching an ecommerce store? Congrats! If you haven’t sold online before, you’re probably feeling a little overwhelmed. With so many ways of setting up shop online, from custom-built sites to apps, it’s not always easy to know which approach is best for your business.
There’s no need to panic. Getting started doesn’t have to be an uphill battle, with just a little planning and research you’ll be trading online in no time at all. To help you on your way, we’ve put together a few nuggets of advice to ensure a smooth, hassle-free transition to the world of online selling.
Plan for success
Before you dive straight in, take a step back and create a plan of attack. Are you going to be an online-only store or will your ecommerce store work alongside your physical store? How extensive will your product range be? What are your short and long-term goals? How will you deal with unexpected technical issues and maintenance of your website?
There’s a lot to consider before your store goes live, but with a solid plan, your online selling career will hit the ground running and take off in no time at all.
Choose the right platform
There are dozens of ecommerce platforms available out there. It’s safe to say that no matter your budget or requirements – there’s an ecommerce platform out there for you.
The tricky part is deciding which one is right for you. What do you need from your platform? Does it need to be compatible with your in-store EPOS system? What accounting package do you use? What kind of turnover are you expecting? Do you want your store to grow with your business?
So many factors go into deciding which platform is best for your business. You may find that an existing ecommerce platform will work perfectly for you, or you may find that the best option is to invest in a custom-built web shop that’s perfectly tailored to suit your requirements.
Get friendly. Get responsive
A responsive, mobile friendly website is essential for ecommerce businesses. Why? More than half of all online shoppers now browse ecommerce stores using their mobiles, smartphones and tablets.
But what does that mean for you? Quite simply, it means that if your website’s layout doesn’t adapt to suit any device, then you risk missing out on sales. Shoppers don’t want to waste time attempting to navigate a clumsy, confusing site. They’ll just click away. Don’t let that happen.
Do your research and establish whether your chosen software will be able to provide your customers with the best browsing experience across every platform.
Kick-start your ecommerce dreams
If you’re ready to make your ecommerce dreams a reality, get in touch with the ecommerce whizzes at Nettl of Bury.
We specialise in building creative, mobile-friendly, responsive websites that can grow with your business. And if you’re new to ecommerce, we can even help you understand which platform will work best for your needs.
Want to learn more? Get in touch with our team to book your free design consultation.