Gearing up for your first Christmas selling your products online? Our Christmas ecommerce marketing tips will help you maximise sales in 2016 – and beyond. Happy selling!

Start early

Don’t leave your Christmas marketing until the middle of December. Shoppers today begin their Christmas shopping earlier than ever before, with plenty of people on the hunt for bargains well before Black Friday.

If you struggle with organising marketing content, try to keep your plan simple. Here are a few areas to focus on ahead of December:

Offers & promotions: Which products will you be pushing over the festive period? Have you ordered any special items especially for Christmas? Will you be sending out an email ad campaign? Having a promotions schedule in place before the mad rush of Christmas takes over can be a lifesaver when you’re in the thick of the festive fever.

Images: Once you know which products you’ll be promoting throughout December (and possibly beyond if you’re going to offer some New Year deals), make sure your images are up to date and festive. Boring ‘regular’ images don’t cut it at Christmas.

This doesn’t mean including tinsel and cinnamon in every picture, but your pictures speak a thousand words and if yours yell ‘BEST CHRISTMAS GIFT EVER’, then you’re already one step ahead of the competition.

Use seasonal content

Get into the festive spirit with some seasonal blogs for your website. Including seasonal keywords and phrases will help you improve the organic (non-paid) reach of your content. Examples of seasonal phrases for Christmas include ‘Christmas gifts for kids’, ‘Christmas clothing for adults’ and ‘Xmas gifts’.

You can easily carry out keyword research using Google’s Keyword Planner to find out how popular a particular phrase is throughout the year and to help you come up with blog topics.


Christmas is a great time to launch a Pay Per Click (PPC) campaign. If you’re thinking of setting aside an advertising budget for Christmas, it’s important to create a clear PPC strategy to help you get the most from your investment.

Optimise your website

With more of us than ever before turning to our smartphones and tablets to make purchases online, it’s never been more important to make sure your business website is mobile friendly. Your site should display perfectly across all platforms and devices. If it doesn’t, you’re probably losing customers and your marketing efforts are going to waste.

Start selling online with Nettl of Bury

At Nettl of Bury we understand that getting to grips with selling online isn’t always easy. That’s why we offer a range of web design services specially designed to adapt to suit the needs of small businesses. If you would like to find out how our mobile friendly websites can help you sell more this Christmas, get in touch with our team.