Every online business needs a great website. That’s obvious, right? Get it right and you’ll experience a steady flow of sales or leads. Get it wrong and your visitors will leave as quickly as they arrived. So, is your website holding your business back? Keep reading to find out why there’s more to web design than first meets the eye.
Customer expectations are high
What’s the first thing you do when you’re looking for a local plumber, estate agent or dog walker? If you’re one of the 49 million people in the UK who use the internet, it’s highly likely that you’ll head online to start your research.
It doesn’t matter which sector you are in, there are almost certainly a lot of other businesses in your industry competing against you online. As a result, customer expectations are high. If you don’t have a website or online presence, not only are you effectively handing clients to your competitors without a struggle, you’re also severely limiting your brand’s reach and credibility.
A well-designed website will ensure that your business and brand aren’t overlooked when potential clients head online to search for the services your business offers.
User experience can make or break a sale
You have a website; that’s great. But how well is it working? You may not realise it, but some basic web design faults could be costing you thousands in lost revenue each year. Here are a few to look out for.
Slow load times: If your website takes an age to load, you’re off to a poor start. Studies have shown that 40% of browsers will abandon their action if a website takes more than three seconds to load.
Unresponsive design: Recent predictions estimate that mobile devices will account for 75% of global internet use in 2017. If your website isn’t responsive (adjusts to fit and display perfectly on any device) you risk losing customers who struggle to navigate with the ease they’re used to.
Confusing layouts: The purpose of your website is to attract and convert new customers and clients. If your website is jam-packed with text, has a confusing layout that’s difficult to navigate, or hasn’t got the right text/white space balance, you’re probably losing leads left right and centre. Don’t despair though, a few simple design tweaks could help you dramatically improve your conversion rate.
Shoppers are embracing online shopping
Did you know that over 40% of the world’s population has made a purchase online? And in the last five years alone, the UK ecommerce market has more than doubled – and it’s only expected to keep growing.
With so many shoppers heading online to shop and search for services and so many companies launching websites of their own, it’s becoming increasingly difficult for small businesses to stand out from the crowd. So, what is your small business doing to maximise online revenue? If you haven’t reviewed your website for a while, it’s time to talk to the digital experts at Nettl of Bury.
Need a website for your small business?
If you need a website for your small business, get in touch with Nettl of Bury. Our Website Design and Ecommerce Web Shop services are designed to help businesses just like yours maximise online revenue. For more information, give us a call on 0161 764 6464 or pay us a visit at our creative studio in Bury.