How much time have you spent marketing your brand? If you answered ‘none’, don’t worry. There are plenty of business owners in the same boat. After all, when you start a new business or you’re constantly caught up in day-to-day tasks, it can be difficult to find the time.
If you’re ready to start focusing on marketing your business, here are three areas you should prioritise for the best results.
1. A responsive website
With almost 50 million internet users in the UK and just over 50% of regular internet users accessing the internet using their mobile devices, it’s more important than ever to have a strong online presence. Some smaller businesses take care of business though apps and social media channels, but for the vast majority, having a website with a responsive design is essential.
What is responsive design? I hear you ask… It’s pretty simple really. A responsive website is responsive to change. That means that you can open it on a range of different devices (mobiles, tablets, desktops and laptops) and its layout will adapt to suit each size of screen. Pretty clever, right?
2. Professionally printed business cards
Poorly printed business cards stand out – for all the wrong reasons. If yours are floppy and look as if they have been designed using Word, it’s time to consider investing in some professionally printed business cards.
Your business cards help you to create your first impression. A good design and high quality card will only enhance a good first impression. A low quality business card will severely undermine it.
3. A beautifully-designed logo
OK, you caught us. Technically speaking, a logo isn’t a marketing material in the traditional sense. But your business logo is such an important part of all of your marketing materials – from your website and brochures to your business cards and flyers, and its power shouldn’t be underestimated.
Your logo tells a silent story about your brand and your company’s philosophy. Everything from the font you choose to the colour scheme can affect how your business is perceived. Your logo will help set you apart from your competitors and should be highly memorable. Take ownership of your brand with a beautifully designed logo that gets straight to the heart of what your business stands for.
Get noticed with Nettl of Bury
Looking for ways to market your business in 2017? At Nettl of Bury, we’ve got you covered. Our specialist team of digital designers create eye-catching Business Logos, mobile-friendly Responsive Websites and professional Printing Services for businesses across Bury and the UK. To find out more, get in touch with our team today on 0161 764 6464.