For small businesses, a brandable logo can make all the difference when it comes to securing sales. Haven’t given yours much time or thought? Big mistake. In this blog post we’ll run through exactly why every small business needs an effective company logo in order to achieve lasting success.
As a modern-day consumer with unlimited internet access, you’re probably bombarded by hundreds (if not thousands) of brands every day. Whether it’s checking your Twitter feed the moment you wake up, flipping through the local paper on your commute, or walking home after a busy day at work, it’s hard to escape ads and branding. After a long day, how many of these brands can you remember?
Logos and company branding help us to identify and zone-in on familiar businesses from this busy crowd. Without a strong, recognisable logo, it’s very unlikely that your brand will stand out or be remembered. Give your clients a helping hand – creating a brand logo they can instantly recognise anywhere.
Make the right impression
Great branding is all about making the right first impression. And, since you only get one chance to make a great first impression (the kind of impression that will have people rushing to your company website), it’s important to work hard to get your logo spot-on from the beginning.
What does your company logo say about your brand values? You might not realise it, but your brand logo is one of the most powerful assets your business has. It has the ability to communicate your history, hint at the type of services you offer, and even communicate your brand values and ethics. Don’t let all this power go to waste.
Inspire trust and confidence
Do you want your small business to inspire trust and confidence? If so, take a closer look at your logo. Why? Your company logo will appear on a wide range of your marketing materials – brochures, print adverts, e-shots, etc. – and helps potential customers decide whether your business is trustworthy and capable of doing a good job.
A poorly-designed logo that’s hard to see (too large, small, complex) doesn’t stand the best change of attracting and engaging new clients. You may have glowing testimonials on your website and offer the best value for money for miles around, but if the logo on your advert (or company car) doesn’t inspire confidence and trust, people may not take the time to go online and find this out for themselves.
Logo design from Nettl of Bury
Does your small business need a new company logo? At Nettl of Bury, we know the importance of a killer logo. Whether you’re just starting out or you have been trading for years, we can help you create a fresh, effective design to strengthen your brand.
What are you waiting for? We have logo design packages to suit all budgets. For more information, get in touch with our team today or pop into our office in the heart of Bury.