Does your business have a website? Having an online presence is a must if you want the world – or even just your local community – to know your business exists. Without a website, you may be missing out on many opportunities to grow and promote your business.
A business website will:
- Allow you to control the public’s perception of your brand through the content you share.
- Show up on Google when people search for companies like yours.
- Allow you to showcase your services 24/7.
- Level the playing field with your website-wielding competitors.
If you’re just starting out in business, or you want to extend the reach of your bricks-and-mortar store to the internet, we’ve compiled four simple steps to help you get the most from your new website.
1. Choose your domain name
Your domain name is very important. It helps your customers find you and determines your site’s visibility online. Avoid using numbers, abbreviations and acronyms.
If you already have an established business, you should try to ensure your domain name matches your business name. An exact match is preferable, but you may find that ‘your’ domain name isn’t available. If this is the case, you should try to create a domain name that is as close as possible to your business name. For this, you may need to use a domain extension.
2. Map out your website
What would you like your website to include? Creating a site map may seem daunting, but it doesn’t have to be. A basic site map should help you organise exactly what information you want to include on your website. Most simple business sites include a home page, contact page and several service or product pages. Each business is different, so you should take the time to carefully map out your site to suit your exact needs.
3. Design your website
Not tech-savvy? Don’t worry. If you don’t have the skills to build your own website, you can use a website builder with pre-installed templates. However, these pre-built websites can be very limiting in terms of flexibility and functionality. You may also struggle to find a template that is able to grow with your business.
Alternatively, you can hire a web design company to take care of designing and building your website for you. An experienced design team will work with you to build a scalable website that suits the needs of your business perfectly.
4. Cater for mobile browsing
Do you want people to visit and browse your website? Of course you do. That’s why it’s important to ensure your site is mobile friendly and can adjust to display on a selection of devices, including mobiles, tablets, laptops and desktops. This type of website is known as a responsive website. Without a mobile-friendly, responsive design, Google may not rank your website as highly in its search listings. People visiting your site may also struggle to view your content.
Get your business noticed with web design by Nettl of Bury
Ready to take your business online? At Nettl of Bury, mobile-friendly, responsive business websites are our speciality. Best of all, every Nettl website is search-engine ready as standard and includes a built-in content management system at no extra cost, allowing you to reach out to thousands of potential customers.
Why settle for less than the best? Get in touch today to book your free design consultation.