Company logos serve several important functions. Not only do they help to differentiate one business from another, but they also help to communicate brand values and inspire trust.
Getting your company logo right is important, but it doesn’t have to be hard. We’ve put together a few simple tips to help you create an awesome (and highly brandable) logo that will help your business stand out for all the right reasons.
It’s true that the best logos are simple. They’re also memorable. Striking a balance between these two qualities can be difficult, especially if you haven’t got a design background. It’s not impossible though, so don’t worry.
The best way to get ideas for your logo is do your research and get inspired by other brands. Look around, go on Pinterest, scour the ads in your local paper, spend a few hours researching your competitors online – the more logos you see the better. You’ll quickly get a good idea of what works, what doesn’t, and which elements you would like to use to inspire your own design.
Remember: your logo needs to be clear and easily recognisable. It will appear on a wide range of marketing materials and communications, from emails and newsletters to social media pages and printed adverts. There’s no use in designing an intricate and complex logo if no one can understand it.
Research brand colours carefully
Colour choice is so important in design, and choosing the right colour palette for your company logo really matters. Why? The colour you choose for your logo can say a lot about your business. Research has shown that branding colours can affect how people perceive a company.
However, choosing the best colour for your logo isn’t as simple as ‘yellow makes people happy, let’s pick yellow’, because each consumer’s reaction to colour differs greatly. For a comprehensive look at the role colour plays in branding, we strongly recommend reading the article, The Psychology of Colour in Marketing and Branding. The post goes into colour selection in great detail and examines the myth that certain colours evoke specific emotions.
Hire a professional
If you’re not confident in your designing abilities, or you simply haven’t got the time to spare, it’s well worth seeking help from an experienced logo design team. A designer will be able to take all of your ideas and bring them to life in the form of an effective and engaging logo.
Book your free design consultation
At Nettl of Bury, we’re experts in developing highly brandable logos. To find out more about our logo design packages, get in touch with our team today and book your free design consultation.