Does my new business need a website? It’s a question every business owner asks themselves in the early days of setting up shop. Of course, if you choose to sell products online the answer to this question is obvious – you wouldn’t get far without a website after all. But what if you plan to sell products or services from a bricks and mortar store or your trade involves home visits? Is a website really essential?
At Nettl of Bury, we strongly believe that the answer to this questions is always a resounding YES. Websites are essential for every new business, no matter how small in size. Here’s why:
A website allows businesses to showcase products and services to the world quickly and easily. Think of your website as your online brochure and portfolio; you can include your very best work, testimonials and offers.
Stay up to date
Keeping your customers up to date is important, and it’s so much easier when you have a website. If your trading hours, prices or services change, you won’t have to reprint a flyer or poster, you can simply log in online and make the changes immediately.
How many customers do you think you can reach with word of mouth or local advertising alone? A website will help you connect with customers on a truly global scale and give potential clients a quick and convenient way of communicating with you.
Setting up a website doesn’t have to cost the earth. In fact, there are many free website templates available online to help you get started. Free advertising and promotion that’s online and accessible 24/7? You can’t get more cost effective than that.
Help people find you
What’s the first thing you do when you’re looking for a tradesman or service? You, like most people, probably pick up your smartphone or head to your desktop and carry out an online search. Without a website, your business will go unnoticed by people who rely on online searches to find products and services.
Having a professional online presence helps to build trust between client and customer. Trust is a vital ingredient in the business-consumer relationship. The more you can do to strengthen trust in your business the better.
When you have a business website, you don’t have to be available 24/7 to answer questions from your customers, your website can communicate for you at all times of night and day. From FAQ sections to helpful blog posts and detailed explanations of all of the services you offer, a website is an essential communication tool your business shouldn’t be without.
Get in touch
Starting a new business can be nerve-wracking, especially if you’ve never done it before. If you need a hand setting up an effective website, visit Nettl of Bury. Whether you want to sell your products online via a Web Shop, or you want to create an attention-grabbing responsive website to maximise the exposure of your brand, our team can help. We would love to hear about your project. Get in touch today for an informal chat.