With more people than ever before turning to their mobiles to browse and make purchases online, it has never been more important to ensure your business website is engaging and easy to navigate on mobiles and tablets.
Unsure where to start? Here’s a checklist of things to consider if you want to increase engagement with your mobile audience and sell more.
Optimise your site for mobile
Mobile and tablet internet usage officially exceeded desktop usage for the first time in October 2016, when 51% of web traffic was recorded as coming from mobile browsers. The message for businesses with an online presence is clear: optimise your website for mobile browsing (or watch as sales plummet).
Mobile-friendly websites make it easier for users to view your site because they have been designed to display properly on mobile screens.
Add a click-to-call button
You should make is as easy as possible for mobile users to get in touch with you and your team. Click-to-call buttons allow visitors to place a call without having to copy and paste a contact number first. Streamlining access to customer support in this way is essential; mobile users tend to want a fast customer service experience and won’t waste time searching around your site for contact information – they’ll simply go elsewhere.
Know your audience
Many mobile users search on the go and they tend to scan pages quickly. This habit to skim-read content makes it important to ensure copy is presented simply so that it’s easy for mobile readers to pick out relevant information. Try to keep sentence short and break up lengthy paragraphs with white space. You can also use headers and bullet points to make key points easier to spot and digest.
Use social media
Social media and mobiles go hand in hand. And, given that the average person will spend a whopping five years of their life on social media, it makes sense that your business should have a social media presence. At the moment, the most popular social media platforms are Facebook, Snapchat and Instagram. If you haven’t already explored them, what are you waiting for?
Reduce load times
Every second counts with a mobile audience. In fact, even a one second delay in page load time can result in a 7% reduction in conversions. Mobile browsing is all about speed and convenience. If your website is slow, then it’s inconvenient – it’s as simple as that.
Get in touch
At Nettl of Bury, we know what makes mobile audiences tick. That’s why all of our ecommerce web shops are fully optimised for mobiles and tablets as standard.
Give your mobile customers more of what they like and less of what they don’t. Speak to our team today to book your free design consultation.