Want to find out how to get visitors to stick around on your site for longer, get more online enquiries and grow your client list? Here are our top six tips for turning your web traffic into web enquiries.
1. Be clear about what you offer
When a visitor arrives on your site you only have a few seconds to get across who you are and what you do before that person will make the decision to either stay and explore further, or look somewhere else for what they need.
Your goal should be to make it as clear as possible (as quickly as possible) what you have to offer. As well as using headlines and straplines to summarise what your company does, you can also make use of icons, images and even videos.
2. Adapt your writing style for the web
Did you know that people read differently online? Users tend to scan pages and pay much more attention to the top sections and headers than they do to the body copy. In fact, a typical user reads less than 30% of the page when scanning for relevant content. And the further down the page information is, the less likely it is to be read.
When writing for the web it’s best to keep things simple so that people can easily scan and absorb information. You can make information easier to absorb by using short sentences, including sub headings to break up the content and using bullet points to help make important information stand out.
3. Make it easy to get in touch
Did you know that the contact page is usually the 2nd most visited page on most websites? A great way of boosting web enquiries is to make it very clear how people can contact you.
Don’t hide away your contact information on just your contact page, make it available in one form or another on every page of your website. This could be in the form of putting your phone number in the header or footer of each page, or placing links to your contact form in prominent places throughout your site.
4. Make sure your website is mobile friendly
Mobile users shouldn’t be an afterthought. With more and more people using their smartphones to browse and buy online, it’s vital that your website displays properly when people visit on their mobile devices. If it doesn’t, people won’t stick around to browse – they’ll simply click away and look somewhere else.
Common problems on mobile unfriendly websites include buttons being too small to click, text being too small to read, and large images slowing down page load times.
We can help
Are visitors to your site leaving as quickly as they arrived? Don’t panic, we’re here to make your website work harder. For more advice call or pop into the Nettl of Bury studio.