If you want your business to be successful in the 21st century, then you need to get it right online. It’s as simple as that. The way you shape and market your business online is pivotal to its success. And with that in mind, we’ve put together a list of great tactics businesses can use to give their marketing strategy a boost. You don’t want to miss them, so keep reading…
1. Social media
OK, you already knew this one, but social media deserves a big mention. Platforms such as Facebook, Twitter and Instagram can help you connect with your target audience without breaking the bank. Simply find the best platform for your business and engage. If your brand is visual, try Instagram or Pinterest. If you’re targeting business owners, try LinkedIn. If B2C is your game, try Facebook.
2. Search engine optimisation (SEO)
Word of mouth is great, but when people need a new product or service, they mostly use online search engines to find it. If you can claim one of the top spots for your main keyphrase (the term people use to find your services) then you can attract a lot of traffic.
So, how does SEO work? It’s complicated, but there is a basic formula you can follow. Simply create amazing content and then share it. A-grade content will attract and earn inbound links, which is one of the key metrics that search engines such as Google use to rank websites.
Having a blog on your site is useful for a number of reasons. It will give you – and website visitors – something to share on social media. You can show site visitors that you’re an industry expert. Add a persuasive call-to-action (or CTA) and they can generate leads too. Also, regularly adding new content shows search engines that your website is active, so they should keep coming back to see (and crawl) more frequently – this can help improve your rankings.
4. Paid ads
SEO can be great, but there’s no denying the benefit of paid ads. They’re instant, but they don’t come cheap. With paid ads on search engines, you can target certain phrases so your advert comes at the top of the search results, above even the highest-ranking pages. The problem here is that you need to know what you’re doing. Targeting phrases that are too broad or too specific can significantly reduce the return on investment from paid ads.
5. Get your website right
All of the tactics so far have focussed on getting people on your site. But that’s no use if you aren’t turning visitors into customers. If your site has a poor conversion rate (which is the percentage of people taking a desired action, like making a purchase or downloading a guide), there will be something that’s causing it. Whether it’s the load time or the layout of the site that’s causing problems, issues can be identified and fixed by skilled web designers
Nettl of Bury
At Nettl of Bury, we create modern, mobile-friendly sites that convert visitors into customers. Whether it’s web design or ecommerce, our team of experts can give you a platform that you and your audience will love. For more information on how we can help your business thrive, get in touch today.