If you run an online business you’ve probably heard a lot of talk about the importance of conversion rates. Knowing what your is is great. But knowing what it means is something else entirely.

In this post, we’ll take a closer look at what makes a ‘good’ conversion rate and share a few tips on how to improve it.

How do I calculate my conversion rate?

It may sound complicated, but it’s not – trust us. You don’t need to know any complex mathematical equations. All you’ll need are your transaction stats (number of transactions this week/month) and your site’s unique visitor numbers.

Once you have this information all you need to do is divide the number of sales/sign ups you had by the number of visitors (traffic) your site had. Simple, right?

What is a good conversion rate for my online business?

Your business is unique. Your products are unique. Your branding is unique. With this in mind, it’s important to keep in mind that there is no one ‘perfect’ number or range you should be aiming for. Whatever your conversion rate is now, your goal should be to improve upon it steadily.

As a (very) rough guide, the industry standard for ecommerce stores is regarded to be around the 2.5-3% rate. Many, many factors affect this rate though, so don’t be disheartened if you’re not quite hitting this benchmark.

How can I improve my online store’s conversion rate?

The simple answer to this question is by keeping a close eye on your website’s variables and testing new approaches again and again…and again. This approach is also known as A/B testing. This is a highly targeted, focused approach that requires planning and patience.

There are also a number of other simple, but very effective, techniques you can use to captivate your audience and ensure more people make it through to checkout. Let’s take a closer look.

Look at your layout: Is your content easy to scan? Visitors to your site will be put off by big chunks of information that are difficult to scan. Try to ensure you break up content into easy-to-read sections with plenty of white space in between.

Get to the point: Don’t waffle. Say what you need to say and say it in as few words as you can. Your customers don’t have all day.

Make the journey intuitive: It’s your job to ensure that your customers can navigate around your website quickly and easily. If your product pages and checkout page are not clearly marked on every page, you’re losing sales.

Don’t forget mobile: More than 50% of online shopping is carried out on mobile devices. If your website isn’t responsive (adjusts in size to fit screens of all sizes), visitors to your site may get frustrated with the fiddly experience and ‘bounce’ away to a competitor’s site.

Sell more online with Nettl of Bury

A user-friendly experience is key to increasing conversions on your website. At Nettl of Bury, our ecommerce web shops are designed to offer your customers the best shopping experience – whether they’re browsing on mobile, tablet or desktop. Get in touch with the team to discuss your requirements today.