How do your clients and customers use your website? Perhaps you haven’t paid much attention to how people arrive and when they leave. But knowing how your website is used and how people interact with it can help you deliver a better user experience, and even sell more.
If you would like to find out how, keep reading. We’ve put together three simple tips for increasing user interaction (and sales) on your website.
1. Don’t Forget the CTA
A Call to Action (CTA) is an attention-grabbing piece of copy that encourages and persuades online shoppers to complete a certain desired action. For example, you may include a ‘subscribe now’ button on your homepage to help you gather more email addresses for your weekly newsletter. If you want to encourage people to click on the button and enter their email address, a compelling CTA will persuade people to do just that.
Tip: No matter what your business goals are, a well-written CTA can help you influence visitors to take a desired action.
2. Embrace Intuitive Design
Is your website easy to navigate? Is it easy for visitors to distinguish between your product pages and find your contact information if they have a question?
If you answered no to these questions, you’re probably losing customers due to the poor design of your website. An online shop or company website should be intuitive – the design should lead people around your website and make it simple for anyone who visits to find what they need.
Tip: If it’s hard to navigate you will struggle to keep people on your site and you’ll see your bounce rate skyrocket. Struggling to engage customers? It may be time to redesign your website.
3. Create Killer Content
Engaging, up-to-date, optimised content is essential to online businesses. Whether you’re running an ecommerce store or promoting your services online, site content is your secret weapon to help you enhance the user experience and show the world that your business is not only open for business, but thriving too.
Your online content shouldn’t be limited to product descriptions and service pages – think bigger and get creative. From blogs and case studies to videos and infographics, the more relevant and optimised your content the better. Just make sure to target what you’re producing to suit your customer base. Content is, after all, a tool you can use to engage, persuade and connect with readers and potential clients.
Tip: Update old blogs with new pictures, statistics and industry news. Visitors to your website will be far more likely to stick around if your copy is kept up-to-date and relevant.
For more information on how we can help your business stand out from the crowd, get in touch today to arrange a free design consultation with our team.