Want to build trust and credibility in your online ecommerce store? Here’s your cheat sheet.
Your company branding is your company’s identity. It’s how the outside world sees you. High quality branding is essential if you want to create a credible, professional image.
Professional design projects a professional image. It also helps to guide visitors around your ecommerce store in the most intuitive way possible.
Looks good on desktop screens, tablets and phones
Responsive web design is a must. Your website should look great on any device, from the desktop screen a customer uses to access your site at work, to the mobile they use on their commute, to the tablet they use last thing at night.
Up-to-date slides on homepage
If your homepage has a carousel (aka slider or slideshow), it’s important to keep the information on them up to date. No-one wants to view your site in July and see slides promoting your January sale.
Fresh content on blog
Try to upload fresh content at least once a month to your blog (ideally 2-4 times). This shows your audience that you’re active and open for business. Depending on the type of content you write, your blog could also help to set you apart as an industry thought leader.
Regular audits to fix any broken links
Broken links don’t get you, or your visitors, anywhere. They can be bad for both your website’s reputation and for SEO. Book an audit and get them sorted pronto.
Responsive social media
With more people using social media channels than ever before, it’s essential that you monitor your social accounts regularly and respond to queries, questions and complaints promptly.
Active live chat
Live chat is a great tool that visitors to your website can use to ask you questions quickly and directly.
SSL certificates ensure your site’s data (think payment information) transmission is secure. It’s very important that sensitive information such as credit card numbers, etc, is protected in this way.
Testimonials & reviews
Testimonials and reviews help potential customers to evaluate your business and decide whether it is reputable and trustworthy. Positive reviews can go a long way to secure you new business and build trust in your ecommerce store.
Although it’s not possible for every business to offer free returns, it’s a perk that many shoppers look out for and could help you to simultaneously build trust and boost sales.
Money back guarantee
A money back guarantee is the ultimate assurance for shoppers. If you are able to offer this guarantee, people are far more likely to order from your site than from a competitor’s site that doesn’t offer the same promise.
Nettl of Bury
At Nettl of Bury, we create modern, mobile-friendly ecommerce sites that help to build trust in your business. Our team of experts can give you a platform that you and your audience will love. For more information on how we can help your business thrive, get in touch today.