The way we get online is changing – fast. Long gone are the days when we needed a desktop computer to access the internet. Today, it’s possible to get online using a wide range of devices, from smartphones to watches.
If your business hasn’t adapted to reflect this digital shift, it’s time to pay attention. During 2016, the volume of mobile search and ecommerce sales exceeded those from desktops for the first time in history. The consequences for your online business are significant and shouldn’t be ignored.
According to statistics from Statista, 95% of 16-34 year olds in the UK used smartphones to go online in 2016. This compares to 88% of those aged 35-44, 77% aged 45-54, and 44% of those aged 55+. And, across every age group, the number of people using their smartphones to access the internet is steadily increasing.
Now that huge swathes of the population have embraced the beauty of researching companies and shopping online at a time that’s most convenient for them – on the morning commute, or tucked up in bed on a lazy Sunday morning, for example – it’s no longer a question of if your business should adapt to reflect this digital trend, it’s when.
You might be wondering what all the fuss is about. Sure, people use their phones to get online, you see it every day. But what does that mean for your business?
A lot, actually
Not all websites are created equal. Some do not respond to a change in screen size. This might not sound like a big deal, but it is. It means that content might look perfect when viewed on a desktop, but doesn’t display properly when accessed using a smartphone or mobile device. In some extreme cases, it might not even display at all. This is BAD news if you want people to find your business and services online.
Websites that do respond and adjust their design and layout to adapt to a change in screen size are known as responsive websites. Websites that aren’t responsive are disastrous for business for several reasons. Firstly, they are slow to load on mobile devices. Once they do load, the user will have to manually zoom in and out of the page to make each section visible. Secondly, people don’t like inconvenience. If they arrive at your website and it’s taking longer than 2 or 3 seconds to load, they will go elsewhere. It’s that simple. (It’s also worth noting that Google favours mobile-friendly websites.)
Pretty brutal, right?
The solution, if you want to attract more users to your website and keep them there, is simple: take down the digital barriers by ensuring your website is responsive.
Nettl of Bury can help
Does your website need an overhaul? At Nettl of Bury, we create mobile-friendly responsive websites that both you and your customers will love. From customisable ecommerce web shops to innovative web design, we do it all. Want to learn more? Get in touch with the team today to arrange your free design consultation.