GDPR is coming and we all need to prepare.
GDPR will affect all businesses – Your business. Our business. Every business.
It doesn’t matter how small or large a business is, we all need to be ready for when General Data Protection Regulations (GDPR) come into force on the 25th May 2018.
In this post, we’ve brought together some practical tips to help you better understand what your business will be expected to do to prepare for GDPR.
What is GDPR?
If your business uses email marketing, sends direct mail or makes sales calls, the law is changing what you can and can’t do.
The new GDPR law will outline new rules relating to the way you collect, store and use your customers’ data.
They must opt in
If you want to send someone email marketing material, you MUST have their permission. In other words, they must OPT IN.
At Nettl of Bury, we recommend that you start getting consent now. Don’t wait until May. We can help you get your site compliant. If you don’t have them already, we can add permission tick boxes to your website contact forms, registration forms and checkout pages.
If we have designed your site already, ask our team about our opt-in tune-up service – prices start at just £99.
Record when they gave you permission
Knowing that they gave you permission to opt-in is not enough. You will also need to be able to show when they consented and keep a record of what they were shown when they opted in.
There are several ways of complying with this aspect of GDPR. Talk to our team to find out more about the option that would work best for your business.
Make unsubscribing simple
Your marketing communications should make it easy for people to ask you to stop marketing to them. People have the right to tell you to back off, basically.
The way you do this can depend on the method of communication you’re using. If you’re sending out email marketing you might choose to provide people with a link to click; if you’re sending mailers, you might choose to include a telephone number or email address people can use to opt out.
Keep a list
One of the most important aspects of GDPR is to keep a ‘do not contact’ list. When someone makes the decision to opt out, it’s essential that you record this and respect their wishes. Failure to comply could result in stiff fines from the regulator.
At Nettl of Bury, we’re all geared up to help businesses like yours prepare for the arrival of GDPR. From opt-out landing pages to the creation of customer databases and our opt-in tune-up service, our experts are ready and waiting with all the skills needed to make your website compliant with GDPR legislation.
We can help
The GDPR rules are complex and, unfortunately, we can’t include all the information in this article. Want to learn more? You can download our full GDPR guide here. Have questions? No problem. We’re here to help. Get in touch today.