What do you need to tell your web designer? For some, this is a very difficult question. It’s hard to predict what a web designer will want to know because, well, you aren’t one yourself. But at the same time, it’s important to be prepared with the right information to help them create the perfect website for you and your business.
Read on as we explore six key questions you’ll probably need to answer when you’re looking for a new website.
1. What is the website for?
Before getting into the nitty gritty of your website’s purpose – web designers will want to know more about your business. Do you provide products, services or maybe just information? Rather than a business, you might need your website for an event, charity or public group. Whatever the case, it’s essential to be clear about the organisation behind the website and what you offer to potential visitors.
2. What do you want from your website?
Now, onto the other thing behind your website – its purpose. You need to give a clear idea of what you want from the website in terms of results. To help with this, ask yourself: What will count as a success for this website? It could be more sales, increased membership, more enquiries or leads, or maybe just generating traffic and raising awareness.
3. Who are you targeting?
There’s more to a website than its products or industry. Just compare different clothes shops and you’ll see plenty of contrast. What separates them? For the most part it’s their audience. Even the newest and smallest business should have an idea of their target audience. Sure, it might be much broader for start-ups – but any information on age, gender and interests will give your web designer a better understanding when it comes to making key choices on your site.
4. Are there any other websites you like?
A good web designer will give you a website that’s unique to your business, your brand and your audience. However, that doesn’t mean they can’t draw inspiration from other pre-existing sites. By giving your web designers a few websites you like, you can at least give them a rough idea of the kind of layout, style and navigation you’re looking for. You don’t have to know why exactly you like certain websites either. They should be able to put the pieces together and figure out what it is that makes a website work for you.
5. Why are you changing your website?
Some businesses are looking for their first website. Others need a revamp for their current site. If you’re the latter, consider what is wrong with the existing site. Have you always had issues or has a problem just cropped up recently? Maybe your old site doesn’t get enough traffic or can’t handle the levels of traffic your business is attracting. It might just be that your business has evolved or the site has become outdated. Whatever it is, it will help them decide which areas to focus on when building the new site, and how it needs to differ from the ‘old model’.
6. Do you have a budget in mind?
Your budget will determine not only the amount of time a web designer can spend on your site, but also what features they can add in along the way. With that in mind, it’s important to know how much you want to spend. Try not to see this figure as an expense, but as an investment. Companies who stay too tight with their web design budget often find themselves having to spend again further down the line.
Speak to our team
A website can make or break a business, so it’s essential to get it right. At Nettl Bury, we completely understand the importance of your website. We are web design specialists with all the expertise and experience needed to create the perfect site for you. If you want to discuss your plans for a new website, we’d love to hear from you. Please don’t hesitate to get in touch.