When it comes to choosing a web designer, local agencies might not cross your mind. Most people go straight to Google and take their pick from all the distant web designers. But by going local, you actually benefit in a number of ways.
Not convinced? Read on as we look at eight advantages of a local web designer.
First things first, you’ll want to do your research before choosing a website designer – local or otherwise. Web designers at the other end of the country, or even further afield, can easily build up an endless list obscure companies in their portfolio.
If you go local, however, you benefit from your knowledge of the local area. You may already know about some of the businesses they’ve worked with, and it’s much easier to get in touch with them to chat about the work.
2. Local knowledge
It’s not just your local knowledge you benefit from. Consider the local web design agency too. Working with a number of clients in your area, they will have built up substantial knowledge about the local area, its demographics and what kind of things appeal to them – not to mention the local lingo. It always helps to build solidarity with your target market.
They will also be aware of things like local business networks and regional awards which can help your company grow. In contrast, other web designers might deliver a ‘one size fits all’ service that’s noticeably generic.
3. Meeting local web designers
You want to meet your web designer before you start working with them. Ideally, you would be able to meet two or three and see who is the best fit. If you’re based in Manchester or Bury, for instance, and choose web designers in London, things can easily become problematic. You’ll find yourself wasting time and money traveling around or skipping the introductions altogether.
With local web designers, you can discuss your project at length before choosing the agency that’s best for you. That way, you can find someone you trust and – equally importantly – someone you get on with. It’s hard enough working with someone you don’t get on with, imagine having to chase them up about tweaks on your website.
4. Having problems?
Locality isn’t just useful for the initial meeting. It’s also important should you have any issues along the way. Phone calls and emails can leave things unresolved and lead to ambiguity, confusion and plenty of hassle. And when it’s your website, any lost time is lost business and lost money.
Whether the site is down, or you just want a few things changing, it helps to have a web designer that’s local so you can pop in to get things sorted quickly. In the long run, you’ll find that this saves you a lot of time, money and stress.
5. Sticking to the rules
While it may be tempting to opt for an international web designer, you could encounter some serious problems with compliance. The UK and EU have a number of different rules and regulations covering things like data collection, consent and age verification.
They may also struggle with a language barrier, which can lead to unnecessary problems time and time again. None of this will be an issue with a local web design agency, who will be familiar with any rules that apply to your business.
Whatever line of business you’re in, it helps to have contacts. You never know when your company might need a trustworthy electrician, copywriter or even cleaner.
By working with a local web design agency, you’re essentially becoming a member of their local network of clients. You will become familiar with other local businesses, which will make things easier should you need any other services or advice in the future.
7. Spreading the word
This local network works both ways too. Working with local companies will help to build your reputation in the community. Loyalty pays off, and you may find yourself gaining a lot of new business through a local web designer recommending you to their other clients.
8. Client portfolio
Even if they don’t actively promote your services, local web designers will want to show off the work they have done for you. That means listing your business on their site, which is no doubt visited by plenty of local traffic each day. This kind of exposure could be crucial for spreading awareness and growing your business.
Nettl of Bury – your local web designer
If you’re looking for a web design agency in Bury, Nettl of Bury are here to help. We understand the importance of web design for local businesses, and believe that every business deserves a high quality website that’s tailored to their brand and customers.
Working closely with you, we can create a unique site that is sure to attract customers and propel your business forward. Even better, our sites are fully mobile-friendly and scalable to suit your changing needs.
Contact us today to talk about your project.