If your business needs a logo, you have two choices – go professional, or try DIY. Which should you choose? Both have their pros and cons, and it’s really about which is best for your business. Read on as we look at the pros and cons of DIY logo design.
Starting with the pros
There’s no doubt about it. DIY logo design is cheap. You don’t need to pay a professional and can sometimes get by without buying any images or rights at all. At worst, there is a fee to pay for using online logo design software.
It’s also fast. Rather than comparing designers, discussing your ideas and waiting for them to produce draft after draft of your logo, you can start working on your design when you’re ready and redesign at your will.
What about the cons?
Without design experience, it can be hard to think of ideas for a logo that reflects your business. The result is a logo that looks generic, often very similar to that of your competitors.
Not only will your logo fade into the background, it also won’t reflect your brand. Your logo is supposed to be consistent with your brand, but it’s impossible to get those values and qualities in without real design expertise.
3. Cheap looking
Most DIY logo designers just don’t know where to start. They choose the wrong colours, fonts and shapes, creating a logo that simply looks cheap and poorly designed.
4. Poor quality
Above all else, your logo will be poor quality in terms of the picture. You’ll struggle to incorporate it on social media, letters and your website without it becoming pixelated or unclear.
It might seem simple enough designing a logo with no experience. That’s until you try it. You’ll soon find yourself frustrated when you can’t find the right images or get the perfect colour.
6. Time consuming
Finally, it will take away a lot of your valuable time. In business, time is money. While DIY logo design may seem like the ‘quick’ option, it’s a much better idea to let an expert do it for you if you value your time.
Professional logo design
When it comes to DIY logo design, it’s clear that the cons far outweigh the pros. You might save money, buy you could end up paying the price in the long run through lost business and slow growth. The alternative? Leave it to the professionals at Nettl Bury.
We’re experts in developing logos that pack a punch. Whether your company is new or fully established, we can give you a logo that perfectly encapsulates your brand and what makes your business great. Ready to start discussing your project? Contact our team today.