When you’re launching a new website, there are plenty of big decisions to make. And no doubt one of the most pivotal is whether to choose a single-page or multi-page website.

Both options will make a big impact on your website, so it’s important to make the right decision. If you’re unfamiliar with the two and their strengths, read on as we explore the possibilities.

The basics

A single-page website is exactly what it says on the tin. It’s a website which includes all content and functionality on a single page. Navigating to different ‘sections’ of the site, such as “About”, “Contact” or “FAQs” scrolls visitors to the appropriate part of the page.

In contrast, multi-page sites display their content and functionality across multiple pages – usually dedicated to one specific section of relevant content or functionality. Despite being more complex, they are considered the ‘typical’ website, which users most commonly encounter.

Advantages of single-page sites

The primary advantage of single-page sites is simplicity. They’re simple to create, simple to navigate and simple to maintain. And they’re fast in these three areas as a result.

This simplicity and speed makes them highly useful sites when there is a single action in mind. A single page design can be used to tell a story about a business, product or cause, with a call to action at the bottom of the page – whether it’s to purchase a product, get in touch or subscribe to a service.

With such a simple conversion funnel, single-page websites boast superior conversion rates. They guide visitors in a linear fashion to the desired outcome, rather than offering them other options on different pages. Single page sites are also great for mobile browsing and m-commerce. With just one page, they can be adapted to different devices seamlessly.

Advantages of multi-page sites

Multi-page websites are ideal for businesses with more content, a wider range of products or a selection of different services. Because it would be impractical to list all of these on one page, they allow users to navigate to the specific section that is relevant to them. As such, they provide a better user experience when more content and options are available.

With the option of tailored pages, multi-page websites are also best for search engine optimisation. Specific landing pages can be created for important key phrases, which increases visitors and potentially the number of leads from your site. On top of that, they’re the best option for remarketing, as you can promote specific pages to people who have previously visited them.

Making the call

The choice between single and multi-page websites depends largely on the amount of content you have and how important marketing is to your business. In either case, you want your site to look great, load fast and work seamlessly. That’s where Nettl of Bury come in.

We are experts in web design, with an in-house team of specialist web designers. With our help, your business will have a website that’s attractive, true to your brand, easy to edit and completely scalable. Contact us today to talk more about your project.