Mobilegeddon is back. Google’s algorithm is changing once again. This time, with the roll out of mobile-first indexing. Is your website ready? Keep reading to find out what exactly mobile-first indexing is, how it will impact your business and what Google recommends…
Mobile is king
With the ever-increasing dominance of mobile usage, the world no longer depends on desktop browsing for all their internet needs. Instead, people use their mobile devices to find restaurant reviews, shop online and even hunt for holidays.
Google realised this would be the case way back in 2015, when they rolled out a range of mobile-friendly updates. The first Mobilegeddon was certainly a tipping point. But since then mobile content has only increased in importance.
What is mobile-first indexing?
After careful experimentation and a year and half of testing, Google has finally rolled out mobile-first indexing. What does this mean? Simply put, Google will rank your website based on its mobile version.
If you only have desktop, don’t panic – you’ll still be represented. “We do evaluate all content in our index,” said Google, “whether it is desktop or mobile – to determine how mobile-friendly it is.”
But, if Google tell you to make mobile-friendly content, it’s important to take that on board, right?
Is my website mobile-friendly?
The first step is to make sure your website is mobile-friendly. If the structure of your website changes in accordance with the device used, this is called “responsive” web design – which is ideal. If not, your site may need some attention.
If your website is mobile-friendly, that’s great news. Hurray! The next step is to make sure it is performing to the best of its abilities.
One way is speed. Does the mobile version of your site take an age to load? If so, expect it to affect your search engine ranking. Google have been implying this for a while, but they will now use your loading speed as a metric for their index.
Another practice Google encourages is uniform content. If the desktop version of your site is jam-packed with great content, but you’re only providing a streamlined version of your site to mobile viewers, you might see a drop in rankings. The desktop and mobile version of your website should include the same primary content. Also, keep an eye out for structured data with correct URLs. And, of course, meta descriptions and title tags should be the same across both platforms.
Help! My website isn’t mobile-friendly
Don’t worry. Nettl of Bury can help.
We create unique, responsive, mobile-friendly websites for businesses, with liquid layouts that adapt to any device. For more information, take a look at our web design services or get in touch to discuss your project.