Whether you’re an established business or just starting out, exhibitions are a great way to interact with customers and gain new contacts. But, with potentially hundreds of other businesses in the room, all vying for attention, it can be a struggle to stand out.
Lucky for you, we’ve come up with 3 unique ways to attract more people to your stand at your next exhibition. Stand out from the crowd, make more interactions, and watch as your business reaps the benefits.
1. Vinyl floor graphics
The traditional ‘print out a backdrop, offer free pens and hope for the best’ tactic just won’t fly these days. People are looking for something different and fun. Offer some relief from the would-be mundane walk around the exhibit with a vinyl floor graphic game.
In this example, Macmillan Cancer Support have used a Monopoly-inspired vinyl floor graphic, allowing visitors to take a closer look at the cost of cancer:
Don’t forget the reason you’re there in the first place though. While people wait their turn to play, you have the perfect opportunity to hand out leaflets or brochures to those in the queue and keep the focus on your company.
2. Seating areas
What is the one thing most desired and least offered at most exhibitions? Somewhere to rest and take the weight off your feet. For most people, wandering around exhibits, talking to business representatives and making contacts can be a long, tiring day.
Make your stand unique with a comfortable area to sit and relax, while visitors hear or read about your company. Fabric booths can separate your seating area from the rest of the room, creating a cosy space for visitors.
Add in a few seating cubes or personalised beanbags and tables with flyers and brochures and you’ve got a nice space for tired walkers to take a break.
3. Take a subtle approach
Of course, one way to stand out in an exhibition is to go against the grain and opt for a subtle approach.
For some people, being called over and offered goodies just wont work. Those who simply want to explore the exhibit and gather information, without stopping and chatting to each stand, are often neglected.
Media display stands, dump bins and pop-up kiosks all allow people to find out more about your business. Don’t miss out on the huge chunk of people that simply don’t want to stand and talk.
Stand out with Nettl Bury
With professional marketing materials, personalised to suit your company, we can help you make a lasting impression. Want to find out more? Please don’t hesitate to get in touch or download our Exhibitions & Displays Guide.