While it may sound simple, your domain name is one of the most important decisions for your business. Get it wrong and your brand will fade into the crowd of competitors. The problem? Getting it right is easier said than done.

Lucky for you, we’re here to help. We’ve put together a handy 6-step guide to choosing your perfect domain name.

1. Consistency is key

First things first, your domain name needs to match your brand name to some extent. While it may not always be possible to have an exact match, the domain should be as close as possible to your brand. This will help you grow a strong and memorable brand.

2. Make it catchy

A good domain name should be clear, short and meaningful. You need to think about how it looks written down as well as how it sounds. If your domain name includes a lot of symbols or numbers, for instance, it will be difficult to read and pronounce.

3. Search for your brand name

Before settling on a name, it’s useful to see what else is ranking for that name. If you’re going to be competing with a number of powerful domains, you might struggle to rank on the first page of search engine results. Choosing something that is unique is going to make it easier to rank for your domain.

4. Keep things short

When it comes to domain names, size matters. The shorter the name, the easier it is to say, type and share. It’s also less likely to get shortened on social media or other platforms. So, there’s less chance of your site being shared incorrectly and directing people elsewhere.

5. Don’t overdo the keywords

Including keywords in your domain name can be useful, but it isn’t a high priority. If a keyword fits in naturally, then go for it. Especially if it helps users identify the nature of your site. But avoid trying to get a keyword rich or targeted domain name. The branding is much more important than the name itself.

6. Make necessary changes

If you’ve settled on the perfect domain name and it’s not available, don’t be afraid to make alterations. Adding an extra word to the start or end of your name won’t change it too much and may be available to use. Similarly, if .com isn’t available, be sure to check for .net or .co.uk instead.

Amplify your identity with Nettl Bury

A domain name could make or break your company. If it’s not quite up to scratch, you could miss out on a large number of customers and clients because no one is aware of you.

Nettl Bury specialises in creating stand-out, unique and modern corporate identities. Whether you’ve got a rough idea or want us to take control, we can help transform your brand and your business for the better. Ready to go? Get in touch with our team today to get started.