The saying goes “if you build it, they will come”. So, why aren’t people flocking to your brand-spanking new website? It could be an issue with your design, your product or your service. But chances are, people simply don’t know it’s there.
We understand how frustrating it can be spending time and money creating a sleek website, only for people to miss out on your products because of poor search engine results ranking. Luckily, we’re here to help. Read on as we discuss the top 3 reasons why nobody is visiting your site.
1. Lack of content
While you may have lightning-fast web pages and stunning graphics, without interesting and relevant content, visitors simply won’t stick around long enough to notice all the good stuff.
Google will also rank sites lower if their content isn’t attractive and relevant. You could have the best written copy on your site, but if it doesn’t relate to your site or your products, Google will notice.
Think about the content on each of your pages, and consider adding a blog or news page, with well-written, appropriate articles to keep Google, and your customers, happy.
2. You appear untrustworthy
The internet is a big place, full of dark corners and privacy breaches. People are more concerned than ever about the safety of their data and the protection sites are offering. If your site appears untrustworthy, the majority of users will leave before taking time to explore your products or services.
Including reviews or testimonials on your site is one way to prove that you’re a reputable, safe company to work with. Many users also judge a site’s safety on its design. With a well-thought out website design, you can eliminate this risk. However, most important of all is a HTTPS encryption, which shows visitors that their connection to your site is safe.
3. Your links don’t work
When browsing the internet, people expect things to be fast and efficient. If your site consistently sends people to the wrong page or a page that no longer exists, it will put them off your site.
Not only will this increase customer frustration, constantly being faced with the 404-error page, Google won’t like it either. Failing to keep on top of your site links, making sure each link directs users to the correct page, could cost you your search engine rankings in the long term.
Need a hand?
If you need some help getting your website noticed, Nettl Bury are here to help. We create fast, responsive, mobile-friendly sites that attract visitors from day one and continue to do so long after our work is done. Get in touch with our expert team today to find out more.