Whether it’s plastic pollution or carbon emissions, the environment is all over the news as of late. As a result, we’re seeing more and more consumers trying to reduce their impact on the environment by going green with their shopping. Over half of consumers aged 16-64 would even pay more for eco-friendly products.

Less packaging, recycled materials and reduced shipping miles are all top of the list. But what about your website? If you’re truly committed to becoming an eco-friendly brand, you can even create a more sustainable website. Read on as we take a closer look.

Fuelling the internet

You might not think your website has much of an impact on the environment. Think again. The worldwide web alone consumes more energy than the entire United Kingdom each year. In total, it accounts for 2% of global carbon emissions – roughly the same as the aviation industry.

As for your specific sites, 6.8g of carbon dioxide is emitted every time someone loads a web page, on average. However, by minimising the amount of data needed to load your website, you can reduce the amount of energy it uses. Here are some ways to do exactly that…

Improve navigation – By making it easier to find the required information, you can reduce the number of pages users need to load on your site.

Reduce image size – High-resolution images take a lot of data to load. By optimising your images, you’ll save energy as well as making your site faster to load.

Lazy load – Lazy loading stops your site loading media that isn’t needed. Text and images appear as users scroll, rather than loading whole pages that aren’t required.

Web caching – Caching allows users to download and store certain elements of your site. Next time they visit your site, it will load quicker without the need to download everything again. Again, this could also make your site quicker to load.

Limit videos – Videos are really useful for some sites. But do you really need them? By reducing the number of videos on your site, visitors will use a lot less data. If you really need to include some, make sure they’re not set to autoplay.

Have a spring clean – Want to reduce the energy your site uses? Delete anything you don’t need. Images that aren’t being used, spam comments on blog posts, broken links, old plugins. These all take data to store, so it’s worth going through your site every now and then to freshen things up.

Your eco-friendly website

An eco-friendly website can reinforce your brand values and drive customers to your company. If you want to turn your site green, Nettl Bury can help. We’ll work with you to create a streamlined site, without impacting on the user experience. Give our team a call on 0161 764 6464 to find out more.