Thanks to the high-energy atmosphere and innate sense of fun, sporting events are a fantastic opportunity to promote your business and attract new customers. Of course, you want to make an impact and ensure ticket-holders notice your brand. But it’s also important to respect the festive atmosphere of sporting events and create marketing campaigns that blend effortlessly with the main attractions – whether it’s the big match, race or opening ceremony.

Want to find out more? Read on for some of the best ways to make an impression at sporting events…


Flags are a perfect fit for the festive, upbeat atmosphere of sporting events. Fans will appreciate the splash of colour and movement which is an important part of winning their attention and sparking interest. There are plenty of options to choose from, including freestanding flags, traditional rope and toggle flags, parade banners, wall mounted embassy flags and handheld jamboree triangles.

Pop up booths

If you’re offering tangible goods or services like mini food tasters, free magnets or complimentary sunglasses, pop up booths can be a great way to get fans congregating to your stall. They can also serve as attractive stations for signing people up to your email list or offering information on a product.

PVC Banners

Simple but effective, PVC banners are a great way to make a statement at any sporting event. They’re also waterproof and durable which means they can withstand the elements and be easily reused at time and time again.

Deck chairs

More than just somewhere to slap your logo, customised deck chairs win over fans with serious practicality. Let’s face it – who doesn’t love a good sit down after hours of standing? They also come with social media appeal which means you could tap into passive marketing simply by appearing in somebody’s Instagram feed.

Cocktail table

What better way to win over potential customers and maximise brand exposure than with a branded cocktail table? Whether it’s holding Pimm’s cups at a horse race, plastic cups of beer at a football match or G&Ts at a badminton tournament, cocktail tables are a great way to boost the visibility of your brand.


Rain or shine, parasols are a fantastic way to parade your brand at any sporting event. They’re big, bold and guaranteed to catch the eye. Why not throw in a few deck chairs, cocktail tables or seating cubes and create a branded outdoor space that fans can’t resist?


There’s a reason flyers continue to endure as one of the most popular marketing techniques out there. Cost effective, easy to distribute and pocket-friendly, they’re a great way to let fans know about your brand and continue to remind them later.

High-quality promotional materials

Whether you choose flags, deck chairs or just flyers, it’s important to have top quality marketing material. On top of standing out to customers, the quality of your marketing material will reflect that of your business. That’s where Nettl of Bury can help.

We offer a vast range of high-quality promotional materials for exhibitions. Our team of branding experts are on hand to discuss your requirements and how our printed merchandise could help you take your marketing strategy to the next level. Get in touch today.