Everyone loves a good bargain. But cheaper isn’t always better when it comes to printed products. Ultimately, making decisions about how much to invest in your branded printing campaign will depend on the unique needs of your business and what you want to achieve. If you need help making the decision, here’s a few reasons why going cheap might not be the best option.
Losing premium appeal
If you’re trying to boost the reputation of your business and appeal to premium clientele, high-quality printed marketing materials are a must. Conqueror Stonemarque business stationery, for example, makes an immediate statement of luxury with diamond white paper and a textured surface. There are alternatives that get the job done. But without that premium undertone, they won’t have the same effect.
When you scrimp on printed marketing materials, you’re putting the reputation of your business on the line. Most customers are switched on and know the difference between quality and budget products. If you’re trying to build rapport with new customers and maintain the loyalty of others, premium printed marketing materials are worth the outlay. The difference between pricing on basic products and premium products is often marginal so why not invest a little extra and reap the benefits?
Brings down value
Choosing cheaper printed marketing materials can have a negative impact on the customer experience and bring down the value of what you’re trying to promote. Say you’re launching a new loyalty card program where your customers enjoy a discount by flashing a card. Handing out high-quality plastic cards will make the offer appear much more exclusive than it would if it was redeemed with a simple paper card.
What about longevity?
In many cases, businesses hand out marketing materials like pens, bags or fridge magnets to keep their brand in potential customers’ minds. If these items are low quality, they’re less likely to stand the test of time. With top rate promotional pens, for instance, you can expect customers to use them for a number of years – and be reminded of your brand whenever they do so.
Whatever you do – don’t DIY
While bringing a little DIY to the workplace can be rewarding, using home printers or heading to stationery shops to print your own marketing materials is always a bad move. There’s a big difference between even the most cost-effective professional marketing materials and the standard you can create with a DIY job.
At Nettl of Bury, we provide a wide range of marketing materials to suit any budget. Whether you’re looking for high end exhibitions and displays or cost-effective business cards, we can create the perfect solution for your business. Get in touch with our team for more information.