Great branding is paramount if you want a successful business. Whether you run a catering company, construction firm or digital service provider, customers and clients are looking for a business that stands out from the rest. That all starts with a logo.

In this post, we’ll discuss why logo design is so important for your business.

The pull of cheap logo design

It’s easy to think that a logo is a small and insignificant part of your business and your branding. With that in mind, many business owners do it on the cheap, or even try their hand at DIY logo design. Sites like Canva and Wix claim to make it easy to create your own logo, using basic icons and imagery. The result? A logo that fades into the background and says very little about your company.

Alternatively, some people will head to the likes of Fivverr or PeoplePerHour to find cheap freelance services for logo design. This approach is similarly underwhelming, as freelancers will do all they can to cut down the time and effort required on their end. Stock images and rehashed icons are the order of the day. Again, you’ll get a logo that’s basic, boring and not true to your brand.

Stand out from the crowd

The alternative is to invest in professional logo design services. Unlike the cheap routes, this will get you a logo that’s unique and memorable. A logo that’s tailored to your brand, reflecting who you are, what you do and what sets you apart.

Yes, it will cost more. But your business will have something it can use for years or even decades. Something that you can put on your website, social media pages, business cards and printed marketing material – to name just a few.

What’s best for you?

While the cheap or DIY route will save you money short-term and tick the logo off your list of to-dos, you will undoubtedly be missing out in the long run. Your logo is one of the first things potential customers and clients see, and a fantastic way to leave a long-lasting impression.

Do you really want this to be a bog-standard, forgettable image?

Talk to a professional logo designer

If you want a logo that’s unique, memorable and true to your brand, speak to the team at Nettl of Bury.

We provide professional logo design services to businesses in a vast array of sectors. Whether you’re a new company or an established firm looking for a redesign, our expert designers will work with you to create a bespoke logo that really packs a punch.

Give us a call on 0161 764 6464 today to talk to our professional logo designers.