You might have heard the term ‘responsive web design’ before, but unless you’re a designer you won’t necessarily know what the term actually means. Understanding responsive web design is critical to the success of your website — so here’s what you need to know.

An overview

Put simply, responsive design means your website automatically scales and adjusts its content according to how it is being viewed. A website created with responsive design adapts according to the device it is displayed on, as well as the screen size and orientation. As a result, unnecessary and frustrating scrolling, zooming, resizing, and panning is avoided.

Responsively designed sites are much easier to navigate than ones that have not been optimised for different devices. Whether a responsive site is viewed on a computer, tablet, or smartphone, it will provide one cohesive user experience.

It is difficult to create a responsive website if you don’t have the relevant expertise, so enlisting web design services to help you with your project is almost always a good idea. A specialist web design company will be able to make you a bespoke website that’s easy to edit, search-engine-ready, and built to scale.

Why is it important?

There’s no doubt about it — hard-to-navigate sites lose clients. Poorly designed websites frustrate users and increase the likelihood of them moving onto a more user-friendly site. Internet browsers are notoriously impatient, so it’s critical that you make things as easy as possible for your potential customers if you want to make a sale. When someone visits your site, you want their experience to be seamless.

What’s more, Google has stated that mobile-friendliness is a ranking factor in its search engine algorithms, meaning websites that aren’t responsive or mobile-friendly are likely to lose ground in search engine results. With poor SEO, customers are less likely to find your services — they could even settle for a competitor before they reach your site.

Can I just make different versions of my website?

Some people simply design multiple dedicated sites for different screen sizes. Although this does give you various versions of your site tailored to different devices, it certainly isn’t the most effective or efficient way of going about your web design.

The days of the single, standard desktop computer are long gone. Nowadays, we live in a multi-screen world, one where people use a range of devices to browse the web. Tech companies churn out new products all the time, making it difficult to design enough versions to suit every device — not only is it costly and laborious to keep on creating different sites, you may never be able to keep up!

With responsive web design you can invest in a single website that scales up or down automatically depending on the device it is being viewed on, removing the burden of having to maintain separate sites. When you want to make changes to a page, you can do so quickly and easily, without having to make the same edit twice.

Web design Bury

At Nettl Bury, we’re experts in creating responsive, user-friendly websites and ecommerce stores that adapt and reflow to suit any device. With a site that’s easy to navigate, you can maximise the chances of engagement from potential clients and customers. Get in touch with us today on 0161 764 6464 to discuss your project.