A website that looks fresh is not enough to win new customers. Users must also be able to understand and navigate your site easily  – otherwise, they’ll become frustrated and look elsewhere.

At Nettl of Bury we offer a range of tailored web design services that focus on layout, appearance, and usability.

But what is usability in web design, and how will it help your company attract and win new business?

Here are five questions to think about when auditing your website. If you don’t yet have a site, contact us for advice.

1. How accessible is your website?

Tempting as it can be to cut costs, don’t take shortcuts with hosting. If your site takes too long to load, visitors will give up and your bounce rate will rise. Make sure you invest in a web host with a strong track record.

2. Is your site optimised for mobile use?

Responsive web design matters more than ever. That’s because over half the world’s internet traffic is generated by mobile users. Check whether your website can accommodate different screen sizes and connection speeds – otherwise, you could risk losing a lot of new customers.

3. Are all of your links working correctly?

A broken link that results in a 401: Forbidden Error will reverse any trust you’ve built with your prospects up until that point. Using an online tool like Screaming Frog or Ahrefs, you can audit your site and remove any dead links.

4. How clear is the design & overall layout?

‘What is usability in web design?’ is a question that sits at the core of our business. One of the cornerstones of good UX practice is to create simple and uncluttered designs that improve user navigation and prevent visitors from getting confused or lost.

5. Is the content on your site good enough?

Even if the layout of your website is perfect, poor content will let it down. Use clear headings, avoid long words, and keep paragraphs short – making it easier for your busy customers to understand the problem you’re solving for them.

Web design Bury, prices & advice

If you’re looking for an experienced local web design company, look no further. Contact our friendly team today on 0161 764 6464 or send us a message instead.