They say the three things any company needs is a good website, an eye-catching logo and a solid brand name. If a website is a window to your business and the logo is the face, a good brand name is the ID badge that brings all of it together. It’s how people will recognise and remember you, which is why choosing a good brand name comes with its own set of pressures.
So, how do you choose a brand name that will stand out from the rest? Here are our top tips.
Factors in Choosing a Brand Name
A good brand name should provide your customers with a way to remember, identify and discuss your company both online and offline. It should be easy to say, spell and remember.
So, before you make a choice about your brand name, it’s important to think about and consider whether or not it’s distinctive, memorable, accessible and future-proof.
Of course, you should also think about whether or not your brand name does enough to communicate the essence of your brand to your customers, who should also be considered in choosing your brand name.
What’s in a Name?
A lot of people make the mistake of picking the first thing that pops into their head without a second thought. Not only is this a bad idea, but it’s a bad idea that could actually have consequences for the future of your business.
Choosing a name without thinking about it first might lead you to call your business something that could have a double meaning, as is the case for USA based nutritional shake company Soylent. This name might make the products sound like healthy soy-based meal replacements to some, but for those who know a little about science fiction, the name Soylent has an entirely different meaning.
Choosing Something Original
If you’re just starting out as a company, you’ll want to choose a brand name that not only represents your corporate identity but one that’s original too.
Unfortunately, there are a huge number of startups that come out of the woodwork every year, which means that every year there are fewer and fewer opportunities to create an original name. After you brainstorm a few names you like, you might want to do a quick online search to make sure that your favourite name hasn’t already been taken.
Categories of Brand Name
Famous companies like Aston Martin, Cadbury, Gucci and Levi Strauss are all named after their founders, while brands such as Haagen-Dazs and Kodak are completely made up.
There are also descriptive brand names, such as Facebook and Toys R Us. Before brainstorming your brand name ideas, you might want to consider some of the distinct categories that some of the most famous brand names fall into. The main categories of brand name are:
- Real Names
Trademarking Your Brand Name
To say a brand name is an integral part of your corporate identity is an understatement. A good brand name will allow you to establish a strong reputation that will see your company thrive well into the future.
This is why it’s important to trademark your brand name as soon as possible to officially make it your intellectual property. In the UK, you can apply to register your trademark by heading to GOV.UK.