Building a brand that stands out in a crowd is no mean feat. Good branding is a crucial tool for businesses of all sizes, as it defines the identity of your business to you, your team and potential clients. Branding brings your business to life and elevates it from other competitors. So, with all that in mind, here’s a quick guide that will show you how to build a successful brand in five steps!
Define your brand
Reflect on the kind of personality you want your brand to exude, and then define it simply. Your brand can’t be everything at once, it needs a solid identity to help it stay striking among other businesses.
Target the niche in the market that fits your brand and research the concerns of consumers in that area. Your brand’s personality should promote your business, connect you with your team and customer base and distinguish you from competitors in the market.
Remember that your brand identity should be consistent across all elements of your company, from the logo to customer experience. Brand identity is the essence of your brand and its values and its importance cannot be understated.
Research your audience and competitors
Understanding the current market is crucial to building a successful brand. Go online to find out more about any direct or indirect competitors you have in the market. Make connections with people in your target market and ask them what brands they are loyal to in your category.
Social media is another great way to check out what your desired audience is receptive to and what kind of tone of voice they respond to. Once you’ve done your research in this area, you’ll have an idea of how to set yourself apart from the rest.
Choose a name
Selecting a name for your brand will be one of the first big commitments you make. Although a brand name can matter as little or as much as you want, it will have an impact on your logo design, website domain, and your marketing, so it’s best to choose wisely.
You’ll want something distinctive that won’t be confused with other businesses in the market, but make sure it’s easy to pronounce and spell so you don’t lose traffic.
Design a logo
Your logo will become the face of your brand to the world, and will likely front all of your social media profiles, so it’s best to consider this one carefully! There are many different logotypes out there from emblem logos like Starbucks or more abstract designs like the colourful Google logo.
Unless you’re a graphic designer, it’s a good idea to outsource the task of logo design. Nettl of Bury offers responsive web design services backed by over a decade of experience, making us an excellent choice for your design needs.
Consistency is key in building a successful brand. Whether it’s in your copy, mission statement or the way you communicate to your customers, maintaining a consistent voice helps you deliver your brand’s story effectively.
Recent research has discovered that many online consumers will head to the ‘About Us’ section of a brand’s website on their first visit. This means having a strong mission statement written in a distinctive tone of voice is crucial to the success of your business. Having a legitimate brand story also assures new customers that your brand is trustworthy and identifiable among competitors.
Now that you’ve got your guide to building your brand from the ground up, it’s time to start the process! Creating a brand can be challenging work, but, as we’ve shown here, it’s exciting too!
If you’d like some professional help with kickstarting your brand, contact us today.